Every book is different and there is no magic price point that fits just right for every book.
Amazon: If you price your book between $2.99 and $9.99, Amazon will pay you 70% of your average retail price for that month's sales (minus a small delivery fee determined by the size of the file). This pricing applies for every book purchased by a customer with a billing address in: Austria, Belgium, Canada, France, Germany, Liechtenstien, Luxembourg, Monaco, Switzerland, United Kingdom (including Guernsey, Jersey, and the Isle of Man) as well as the United Stated of America. For customers whose billing address is outside those regions, you will receive 35% of your sales with no delivery charge.
If you price your book outside that range you keep 35% of all Amazon sales.
Apple iBookstore: You keep 70% of the retail price.
Barnes & Noble and Sony: You keep 50% of the list price regardless of what they list as the retail price.
Kobo: You keep 70% of the list price for sales in the United States, Canada, Australia, and the UK. Elsewhere you keep 45% of the list price for sales.
Copia: You keep 70%
Gardners and Baker & Taylor: You keep 60%
eBookPie: You keep 70%Here is an article to help you choose the right price for your book. « Go Back to FAQ Page